Rhino Linings, a company renowned for its durable polyurethane protective coatings for commercial vehicles, made its first appearance at Automechanika 2026, held at the Gallagher Convention Centre in Midrand.
The company has become a recognised name in the automotive aftermarket, offering protective coatings for vehicle load bins on bakkies, trucks and panel vans. Designed to protect against corrosion, impact damage and abrasion, Rhino Linings products have become a popular choice among both commercial and private vehicle owners.
Founded in South Africa in 1983 by Morgan Evans, Rhino Linings pioneered the world's first spray-on bedliner. The company's name is inspired by the rhinoceros, reflecting the toughness, durability and protective qualities associated with both the animal and its coatings.
Over the years, Rhino Linings has expanded beyond the automotive sector. Its polyurethane, polyurea and hybrid coating systems are now used across numerous industries, including mining, marine, industrial manufacturing, containment, military applications and flooring solutions.
With more than four decades of experience in chemical manufacturing and automotive protection solutions, Rhino Linings distributes its products through an established franchise network of independent businesses. The company also supplies coating services to major vehicle manufacturers including Toyota, Ford, Volkswagen, Isuzu and Mahindra, making it a preferred original equipment manufacturer (OEM) partner.
International expansion began in 1986 with the establishment of its oldest franchise in Walvis Bay, Namibia. Today, Africa remains a strategic growth market for the company, which currently operates in seven sub-Saharan African territories.
According to Michael Broom, Commercial Development and Franchise Manager at Rhino Linings, participating in Automechanika 2026 provided the ideal opportunity to support further African expansion. He noted that the exhibition had already generated promising discussions that could help extend the company's presence into additional territories.
For businesses operating within the automotive industry, Rhino Linings offers a structured franchise model often described as a 'business in a box'. Franchise partners benefit from access to more than 40 years of industry expertise, an established marketing framework, comprehensive training programmes, ongoing support and the strength of a recognised international brand.
Businesses interested in available territories or franchise opportunities can contact Michael Broom directly at [email protected] for further information.
Additional information about Rhino Linings and its range of protective coating solutions is available on the company's website at https://www.rhinolinings.co.za.
