Hyundai Mentorship Programme Drives Youth Success

Less than a year after its launch, Hyundai Automotive South Africa’s Drive Your Dreams Mentorship Programme is already proving to be a powerful tool in tackling youth unemployment, equipping learners with workplace skills and opening doors to higher education opportunities.

The initiative, introduced in August 2025, has seen 30 learners from Oosrand Commerce and Entrepreneurship School of Specialisation complete five workplace readiness modules, achieving an impressive average score of 87%. Among them, Gift Mbangi emerged as the top performer with a remarkable 95%, crediting the programme for broadening his understanding of the automotive industry and sharpening his career aspirations. “Learning how Hyundai trucks are assembled has been one of my highlights,” he said, adding that the mentorship gave him confidence and clarity about future opportunities.

The programme combines classroom learning with practical exposure, rotating participants through Hyundai’s Parts Distribution Centre and Apex Plant. This hands-on experience provides insight into manufacturing, logistics and business operations, ensuring learners gain a realistic view of the industry. Modules covered customer experience, sales, assertiveness and workplace readiness, all designed to prepare students for the transition from school to employment.

Hyundai has announced that one learner from the current cohort will be awarded a full university bursary, creating a direct pathway into higher education. Tamika Mercedes, General Manager: People Development, emphasised the company’s vision of supporting learners from education into the world of work. “Through skills development, career guidance and workplace exposure, we are helping young people make informed decisions about their futures,” she said.

Stanley Anderson, CEO of Hyundai Automotive South Africa, reinforced the importance of investing in youth. “One of the most impactful investments any organisation can make is by empowering young people. By linking education, skills development and employment opportunities, we are giving them a clearer path towards meaningful careers.”

With South Africa’s youth unemployment rate at 46%, initiatives like this mentorship programme are vital in bridging the gap between education and employment, offering hope and practical solutions for the country’s future workforce.