Strong After Sales Support Drives Jetour’s Momentum in South Africa

Jetour identified after sales service and dependable parts supply as critical success factors well before entering the South African market in September 2024.

Launching with the Dashing and X70 Plus, the brand invested early in building a modern parts warehousing and logistics operation to address one of the main concerns facing buyers of new automotive brands.

Eighteen months later, Jetour has secured a position among the country’s top eleven vehicle manufacturers, with additional models including the T Series expanding its footprint. As sales volumes increase, the availability of parts and the efficiency of after sales support have become even more important in supporting customer confidence and long term growth.

Industry research consistently highlights the influence of after sales service on customer satisfaction. Studies show that factors such as service quality, turnaround times, cost transparency and staff conduct often shape a customer’s perception of a brand more strongly than the vehicle itself. High quality after sales experiences are also closely linked to trust, loyalty and positive word of mouth, all of which are essential in a highly competitive market.

Jetour has aligned its local strategy with these findings by prioritising reliability, speed and scalability within its parts operation. According to Shaun Riley, Head of Parts and Warehouse at Jetour South Africa, customers expect minimal delays and consistent service. Any breakdown in parts supply can damage both the ownership experience and the reputation of the brand, making logistics a core component of Jetour’s value offering.

The company’s 5 000 square metre parts distribution centre in Midrand supplies more than 50 dealers nationwide and stocks over 158 000 parts across four model lines. Advanced inventory systems provide real time visibility and accuracy, while optimised warehouse layouts and intelligent picking processes ensure that high demand and critical components are dispatched quickly. The operation currently achieves a 99 percent pick rate for service parts.

Jetour South Africa Vice President Nic Campbell says the brand’s commitment extends beyond vehicle sales to the full ownership journey. By investing in systems, people and infrastructure, Jetour aims to deliver consistent customer care from the moment of purchase through regular servicing and long term ownership. In a market where differentiation is increasingly service driven, customer satisfaction remains the cornerstone of Jetour’s growth strategy.