Sherwin-Williams Automotive Finishes has unveiled its newest campaign, ‘There’s Beauty in Every Finish’, centred around a flagship video that highlights how expert technique, accurate colour formulation and a well-engineered refinishing system can completely rejuvenate a vehicle – even turning it into one of the UK’s most talked-about designs.
To bring the project to life, the company partnered with Tim Shaw, co-host of the internationally acclaimed TV series Car SOS. Shaw offered up his own Fiat Multipla for the makeover, demonstrating the striking difference a professional finish can achieve.
Sherwin-Williams says the film illustrates how its refinishing system supports painters throughout the entire process – from quick, robust primers to dependable colour matching and deep-gloss, long-lasting topcoats. By working seamlessly together, these components enable professionals to deliver a flawless finish with confidence and efficiency.
According to the company, the campaign reinforces a long-recognised truth among refinishers: a vehicle’s true appeal is shaped not only by its design, but by the quality of the finish that completes it.
“Every vehicle deserves a premium finish,” said Paul Buckingham, Sales Director EMEAI at Sherwin-Williams Automotive Finishes. “Through our products, our people and our partnerships, we offer more than colour accuracy – it’s our shared expertise that empowers customers to transform even the most distinctive vehicles into masterful works, effortlessly, using our system. This campaign encapsulates that ethos perfectly.”
Sherwin-Williams is encouraging painters and bodyshops worldwide to get involved by sharing their finest refinishing projects on social media using the hashtag #TheresBeautyInEveryFinish. Selected submissions may be featured throughout the campaign and considered for inclusion in the brand’s 2027 ‘There’s Beauty in Every Finish’ calendar.
