In 2025, Glasurit, a premium automotive refinishing brand under BASF Coatings, commemorates the centennial of its emblematic scarlet macaw mascot,affectionately known as "Rudi."
Since 1925, Rudi has graced Glasurit's logo, symbolizing the brand's dedication to vibrant colour, innovation, and excellence in automotive coatings.
The choice of the scarlet macaw in 1925 was deliberate, reflecting the introduction of Glasurit's pioneering sprayable nitrocellulose paints. The bird's vivid plumageembodied the rich palette and quality that Glasurit aimed to offer its customers. Over the decades, Rudi has become more than just a logo; he represents Glasurit'sjourney through significant milestones, including the launch of the 90 Line waterborne paint system in 1992 and the introduction of the 100 Line and AraClass in 2020 .
To honour this 100-year legacy, Glasurit has initiated the "100 Colourful Years"campaign, featuring a series of global activities and events throughout 2025. Thiscelebration not only pays tribute to Rudi's enduring presence but also underscoresGlasurit's commitment to sustainability and digital innovation in the automotiverefinishing industry.
As Glasurit looks to the future, Rudi remains a vibrant symbol of the brand'sunwavering commitment to quality, colour, and innovation in automotive coatings.
