BASF Coatings and Toyota Motor Europe have signed an agreement to develop the Toyota Body&Paint program for Europe, building the foundation for a long-term strategic collaboration between the two companies for Toyota and Lexus brands.
The partnership takes advantage of the premium automotive refinish solutions under the Glasurit and R-M brands in the European market. The Toyota Body&Paint program will be designed using a comprehensive set of BASF’s Body Shop BOOST consultancy services and giving access to the cloud-based digital color, business and training solutions platform Refinity ® . With the collaboration, BASF is supporting its partner Toyota reaching its individual sustainability targets, while ensuring the highest quality standards in paint-work repairs for Toyota premium vehicles.
BASF Coatings will ensure that the most sustainable and efficient refinish practicesare maintained in Europe with a strong focus on increasing business opportunities and enhancing support for the Toyota network, all in line with the principle of continuous improvement.
“We are honoured to start our relationship with Toyota Motor Europe and to providetheir European body shop network with our premium automotive refinish paintbrands Glasurit and R-M. Through our collaboration with OEMs and our continuousfocus on innovation, we have gained extensive expertise to ensure the utmost levelof accuracy, enhance the customer experience, and set the benchmark for refinishrepair standards in the world of future mobility," said Chris Jackman, Director ofGlobal Automotive Refinish Coatings at BASF.
Staff Writer
Reporting from the front lines of the collision repair industry, delivering expert analysis and the technical updates that drive the African automotive sector forward.
More From News
3M Cubitron™ Abrasives: Faster Sanding for Modern Collision Repair
3M's Cubitron II and Cubitron 3 abrasive systems are designed to help collision repair workshops improve productivity, achieve consistent finishes and reduce sanding and grinding time across a range of repair applications.
Tiny Car Accessories, Serious Crash Risks
Decorative steering wheel accessories may appear harmless, but safety warnings and medical reports show they can become dangerous projectiles during airbag deployment, causing severe injuries in crashes.
South Africa’s AutoGas Sector Moves Into Focus With First Dedicated Industry Workshop
South Africa's first dedicated AutoGas Workshop will bring together industry stakeholders, technical professionals and fleet operators to explore the opportunities and challenges of LPG as a cleaner transport fuel.
Rising Vehicle Technology is Changing the Repair Landscape in South Africa
South Africa’s vehicle repair sector is facing increasing complexity as advanced driver assistance systems and digital technologies become standard across the car parc, reshaping workshop requirements and repair processes.
EU Backs Tougher Circular Economy Rules for Cars
The European Parliament has approved new circular economy regulations that will require vehicle manufacturers to improve recyclability, increase recycled material use and strengthen end-of-life vehicle responsibility.
Young Hyundai Technician Plays Key Role in Building Commercial Vehicles
Hyundai Automotive South Africa assembly technician Kwanele Sibisi has contributed to the production of more than 2,000 commercial vehicles, demonstrating the skill and dedication required in modern vehicle manufacturing.