BASF Coatings and Toyota Motor Europe have signed an agreement to develop the Toyota Body&Paint program for Europe, building the foundation for a long-term strategic collaboration between the two companies for Toyota and Lexus brands.
The partnership takes advantage of the premium automotive refinish solutions under the Glasurit and R-M brands in the European market. The Toyota Body&Paint program will be designed using a comprehensive set of BASF’s Body Shop BOOST consultancy services and giving access to the cloud-based digital color, business and training solutions platform Refinity ® . With the collaboration, BASF is supporting its partner Toyota reaching its individual sustainability targets, while ensuring the highest quality standards in paint-work repairs for Toyota premium vehicles.
BASF Coatings will ensure that the most sustainable and efficient refinish practicesare maintained in Europe with a strong focus on increasing business opportunities and enhancing support for the Toyota network, all in line with the principle of continuous improvement.
“We are honoured to start our relationship with Toyota Motor Europe and to providetheir European body shop network with our premium automotive refinish paintbrands Glasurit and R-M. Through our collaboration with OEMs and our continuousfocus on innovation, we have gained extensive expertise to ensure the utmost levelof accuracy, enhance the customer experience, and set the benchmark for refinishrepair standards in the world of future mobility," said Chris Jackman, Director ofGlobal Automotive Refinish Coatings at BASF.
Staff Writer
Reporting from the front lines of the collision repair industry, delivering expert analysis and the technical updates that drive the African automotive sector forward.
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