The automotive color concept EFFLORESCENCE from BASF effectively demonstrates the compatibility of sustainability and design values.
The monocoat combines all of its functionalities in a single layer – including a pearl-like visual effect without the use of traditional effect pigments, and a reduction of the car body heating due to more than 65% of light reflection. This unique approach has now been recognized within the Red Dot Award: Design Concept, one of the world’s most prestigious competitions that honors innovations as the precursors of tomorrow’s great products.
“Culturally, white has always been an important color space in Asia. With EFFLORESCENCE, we created a white monocoat with unique appearance which usually can only be reached by several layers of effect pigments,” said Chiharu Matsuhara, head of Automotive Color Design for Asia Pacific. “The resin beads we use for this coating also create a distinctive texture which enhances the aesthetics of the color and makes it stand out.”
The Red Dot jury did not only honor the unique appearance of the color, but also the revolutionary production process of the monocoat. Unlike the standard process of multiple layers and high baking temperatures, the application procedure of EFFLORESCENCE is reduced to a single layer with a baking temperature of 80°C. This monocoat approach simplifies the process and reduces material and energy supply in production.
In July, BASF was already honored at the Red Dot Award: Product Design for its color ZENOMENON due to its coating formulation based on polymer structures. The innovative technology and the special aesthetics of the coating have impressed the experts on the Red Dot jury in the "Materials and Surfaces" category. The latest award-winning design concept EFFLORESCENCE was the key color for Asia Pacific in BASF’s 2022-2023 Automotive Color Trends collection called NEW ARRAY.
On October 17, BASF will release its 2024-2025 Automotive Color Trend collection ROUTING.
Staff Writer
Reporting from the front lines of the collision repair industry, delivering expert analysis and the technical updates that drive the African automotive sector forward.
More From News
Tesla’s Latest Patent Targets a Tiny Part with a Big Impact
Tesla’s latest patent targets trim clips, using a dual-material design to cut cabin rattles, improve NVH and enhance long-term refinement.
Mirka and 4Plastics Announce Partnership to Advance Plastic Repair Systems
Mirka and 4Plastic have partnered to expand OEM-approved plastic repair systems, giving bodyshops access to training, tools, support that reduce costs and waste while improving repair quality.
Toyota Starlet Zero-Star Crash Rating Sparks Alarm
Global NCAP awarded the previous Toyota Starlet zero stars for adult safety, raising concerns over protection standards in South Africa.
Brembo Pushes Brake-by-wire into the Mainstream
Brembo’s Sensify brake-by-wire system enters series production with a global carmaker, marking a shift toward software-defined vehicle braking.
How Your Collision Repair Business Can Stay Visible in the Age of AI Search
AI-powered search tools are reshaping SEO, pushing businesses to optimise for citations, summaries and AI-driven recommendations.
Car Adverts Push Performance as Speeding Deaths Remains High, Study Warns
An IIHS study finds car adverts increasingly promote speed and performance despite rising road deaths linked to speeding.