Written by Rivaldo Jantjies, a student at the University of Witwatersrand -
Making its debut at the 9th edition of Automechanika Johannesburg, the automotive company believes that exporting its services must be prioritised. Established in the early nineties, the organisation has grown into one of South Africa’s largest automotive accessory retailers.
With over three decades of expertise, the company offers a wide range of products and services, ensuring that all car enthusiasts find what they need. From wheels, tires and audio systems to roof spoilers, coilovers and air suspensions, Autostyle Motorsport caters to all automotive needs. Founder, Mohamed Mayat, comments: “I started Autostyle 30 years ago. I used to sell ginger biscuits and then I smashed my sister's golf. As it wasn't insured, my former partner and I were fixing the car up. So we bought the incorrect bumper, and I advertised the bumper in the Junk Mail and that’s how the selling started. So for one year, I just sold a bumper and then business picked up and one thing led to another, to another, to another,” says Mayat.
The year 2024 marked Autostyle’s first appearance at Automechanika, showcasing their commitment to growth in wholesaling and exporting. While participation in shows and events like the Festival of Motoring presented challenges owing to high costs and modest returns, the exposure underscored the brand's resilience and ambition. Looking ahead to 2025, Autostyle’s aims to refine its approach, ensuring better returns from such events and expanding its reach in domestic and international markets.
What sets Autostyle apart in the highly competitive automotive industry is its unwavering dedication to customer service. With a long-standing slogan - "We beat any price" - the company combines affordability with unmatched hospitality. Every potential customer is greeted with warmth, offered refreshments and is assured of personalised attention. This exceptional focus on creating a welcoming environment and delivering value has earned Autostyle a loyal customer base.
With the continuous growth of Autostyle Motorsport, it remains a cornerstone of the automotive industry in South Africa proving that exceptional service and quality products are the key to sustained success.
Staff Writer
Reporting from the front lines of the collision repair industry, delivering expert analysis and the technical updates that drive the African automotive sector forward.
More From News
EU’s New Driver-Warning Rules Put Attention Back on the Road
New European Union safety regulations require all newly registered passenger cars and vans to include driver distraction warning systems, introducing technology aimed at improving road safety while placing strong emphasis on driver privacy.
South Africa’s SEZ Programme Draws R14.8bn as Government Pushes New Industrial Growth Phase
South Africa’s Special Economic Zones programme has generated R14.8 billion in revenue and supported the creation of more than 30,000 jobs, according to Deputy President Paul Mashatile.
American Analysis Finds U.S. Drivers Involved in Collision Every 10 Years
A new analysis by Allstate found that U.S. drivers are involved in a collision on average once every 10.86 years, with crash risk varying significantly between American cities.
Gauteng sharpens its manufacturing skills drive with new Centre of Excellence
Gauteng has relaunched the Gauteng Automotive Learning Centre as the Manufacturing Centre of Excellence to prepare workers for the future of advanced manufacturing and New Energy Vehicle technologies.
New Era for Prospecton Plant
Toyota’s latest Hilux investment signals renewed confidence in South African manufacturing, strengthening local production, suppliers and long-term industrial competitiveness.
Preparing South Africa’s Workforce for Automotive Change
A joint NAACAM and ILO study warns that South Africa must accelerate skills development to prepare its automotive workforce for the transition to new energy vehicles and advanced manufacturing technologies.