South Africa’s automotive industry delivered a standout performance in August, achieving its strongest new-vehicle sales since 2019, even as the sector navigates global tariff concerns and export uncertainties. Industry bodies have described the month as a milestone for both dealers and consumers.
Although global tariff tensions continue to cast a shadow over the South African economy, particularly for automotive exports, local new-vehicle sales accelerated to levels not seen in years. According to naamsa | The Automotive Business Council, August’s figures confirmed that domestic demand is doing most of the heavy lifting as international markets become more challenging.
Aggregate new-vehicle sales reached 51,880 units in August 2025, up 18.7% or 8,188 units compared to the same month in 2024. This surge marked the best performance since October 2019. Analysts attribute the growth to a strong pipeline of affordable models, recovering consumer confidence, attractive credit conditions and relief in household disposable income.
Passenger car sales were the star performers, rising by 22.5% to 36,914 units, the highest level since September 2015. Car rental sales accounted for 15% of passenger volumes, underlining strong activity in the travel sector. Light commercial vehicles, including bakkies and minibuses, also performed well with 12,326 units sold, a gain of 15.1%. Medium and heavy trucks told a different story, recording declines of 3.9% and 8.8% respectively.
Exports grew to 37,500 units, up 6.2% year-on-year, though naamsa warned that rising global competition and new US tariffs could exert pressure in coming months.
The National Automobile Dealers Association (NADA) reinforced the upbeat sentiment. “The good news has continued for the South African retail motor industry, with August delivering another bumper month for sales. It was, in fact, the best sales month since September 2015, with 51,880 vehicles retailed – 18.7% higher than the corresponding month last year,” said Ryan Seele, NADA NEC executive member.
Dealership floors reported significantly more visitors, many of whom were private buyers encouraged by interest rate cuts. While not every enquiry turned into an immediate sale, intent to purchase remained strong.
Two locally produced vehicles, the Toyota Corolla Cross and VW Vivo, topped the passenger segment, each selling well over 2,000 units. This underscores the appeal of locally built models even as more affordable imports enter the market. MG also made headlines by reporting 443 sales.
The used-car sector remained buoyant, particularly for vehicles priced under R300,000, reflecting ongoing affordability considerations.
With strong domestic momentum, the industry faces the coming months with cautious optimism as global conditions remain uncertain.
