Written by Kwanda Mkhonto, a student at the University of Johannesburg -
Launch Technologies SA is one of the major garage equipment providers in the country, delivering high-quality equipment to divergent businesses.
Launch Technologies SA has been in the industry for over 20 years. It provides a wide range of commercial products said Henrietta Mhlongo: “Launch Technologies SA deals with all car and shop machines, from diagnostics machines and lifts to compressors, anything that’s car or shop machine based.”.
Launch Technologies SA has also introduced many more products and services to its line of products. “We have now ventured into solar panels, security systems that are solar based, and we have also developed civilian cameras used in our robots,” said Mhlongo. Launch Technologies has its headquarters in China and has been in the market for 24 years now.
The company is facing the challenge of fake products from other companies. “People manufacture their own diagnostics machines and then use our name to promote and boost their sales,” said Mhlongo. This is their biggest challenge because consumers cannot tell which company is the real Launch Technologies SA. However, the products produced by Launch are reliable and robust and are made according to the industry standards, which helps them to stand out from their competitors.
Having exhibited multiple times in Automechanika, Launch Technology SA will continue exhibiting to increase brand awareness. “We’ll continue doing what we’re doing, mainly educating people about the products so that when they go to a workshop, they know what products are used for because they have seen them before,” said Mhlongo. The idea is to bring awareness to people so that they will readily purchase the machines.
Launch Technologies SA is diverse and its products extensive, serving everyone in the market, from individuals to businesses. It’s machines are mostly commercial, including products like solar and commercial hydraulics, so the biggest customers and buyers are new business owners who recently opened workshops are therefore in need of machinery.
