Heilongjiang Tianyouwei Electronics Co. has selected Morocco as the location for its latest international expansion, committing €65 million (R1.3 billion) to establish a fully-owned subsidiary focused on automotive electronics manufacturing.
The investment marks another significant milestone in Morocco's journey toward becoming a premier automotive manufacturing destination in North Africa.
The new facility, Tianyouwei Electronics Morocco Co., will specialize in producing sophisticated automotive components including electronic dashboards, smart cockpit systems, and comprehensive in-vehicle electronics. These products will primarily target European markets, leveraging Morocco's strategic geographic position and favorable trade relationships.
Tianyouwei's decision to finance the entire project with internal capital demonstrates strong confidence in Morocco's automotive ecosystem. The company currently serves major automotive manufacturers including Hyundai, BYD, Changan Automobile, Chery, FAW Bestune, and Geely Group, and the Moroccan facility will enhance its ability to serve these clients more effectively.
This investment forms part of a remarkable surge in Chinese automotive sector commitments to Morocco. Third-quarter 2025 has witnessed $151 million in automotive investments, with several Chinese companies announcing similar plans. Guizhou Tyre is developing its second international production facility in the kingdom, while automotive braking systems manufacturer Bethel has also revealed Moroccan expansion plans.
Morocco's appeal stems from multiple competitive advantages that create an ideal environment for automotive manufacturing. The kingdom's location provides exceptional access to both European and African markets, while political stability ensures secure long-term operations. An extensive network of free trade agreements facilitates export activities, particularly to European destinations.
Government incentives, including tax relief during initial operational years, further enhance the investment climate. Chinese Ambassador Li Changlin has highlighted Morocco's unique advantages compared to other regional investment destinations.
The North African nation has successfully secured approximately $10 billion in electric vehicle and automotive investments, building upon existing expertise developed through partnerships with French automakers including Renault-Nissan Alliance and PSA Group.
Tianyouwei's commitment represents more than factory construction—it signals Morocco's successful evolution into an advanced automotive electronics hub. As the global automotive industry advances toward connected and autonomous technologies, Morocco's expanding manufacturing ecosystem positions it to capture substantial value in these rapidly growing markets. The facility will simultaneously serve European demand while developing local expertise and supply chain capabilities.
