Axalta Coating Systems has revealed its 2026 Automotive Colour of the Year: Solar Boost.
This striking orange hue, enriched with subtle champagne-toned metallic flakes, is designed to deliver a dynamic and confident presence on modern vehicles, radiating energy from dawn to dusk.
“Colour plays a pivotal role in shaping a car’s first impression, influencing perceptions of safety, style, and even resale value,” explained Hadi Awada, President of Global Mobility Coatings at Axalta. “Our research shows that more than 80 per cent of buyers consider colour a key factor in their decision-making, making it essential for manufacturers to align with evolving consumer preferences.”
Solar Boost represents a growing trend towards personal expression in automotive design. Moving beyond traditional greys and silvers, this bold orange appeals particularly to younger, style-conscious drivers seeking individuality and flair.
Axalta’s global colour insights reveal orange as a shade resonating across cultures. In North America, it conveys warmth and creativity, often associated with friendliness and bold lifestyle branding. In Latin America, it symbolises vibrancy and celebration, while in Asia-Pacific, saturated tones such as orange are increasingly popular for electric vehicles and other forward-thinking segments. Solar Boost captures this universal sense of positivity and momentum, making it a statement choice for those who want their car to reflect confidence and character.
“Solar Boost is the culmination of our expertise in both the artistry and science of colour,” said Robert Roop, Ph.D., Senior Vice President and Chief Technology Officer at Axalta. “We draw on psychology, cultural trends, and advanced colour science to create coatings that are not only visually stunning but also durable and sustainable.”
This announcement marks Axalta’s twelfth consecutive year of naming an Automotive Colour of the Year, underscoring more than 160 years of leadership in colour innovation and forecasting future mobility trends. The company’s colour specialists continually analyse global automotive movements to help manufacturers select shades that resonate with buyers.
For further details on Axalta’s 2026 Colour of the Year and its colour capabilities, visit axalta.com/colour.
