Written by Kholofelo Ngoepe, a student at the University of Johannesburg -
ACM Group looks to expand horizons into Africa
For over three decades, ACM Group, Pakistan’s largest LED battery manufacturer, has been the powerhouse of its domestic market, commanding an impressive 50% market share and exporting to 25 countries globally.
This globally renowned battery giant is setting its sights on South Africa, with plans to expand its reach into neighbouring African countries. Their platform for this ambitious leap is the prestigious Automechanika Johannesburg exhibition.
As a regular participant in global trade events, the ACM group of industries sees exhibitions like Automechanika as invaluable opportunities to connect with customers and distributors. Speaking about their participation, Qasim-bin Talha, a senior company representative, shared this: “We have been sending our goods to South Africa for years, but now we want to strengthen our presence here. This exhibition is our gateway to achieving that.”
ACM’s commitment to showcasing its products at events like Automechanika and other previously attended exhibitions like the Kenya Autoshop, Tanzania Solar Show, and Nigeria Solar Show has helped the company to secure a firm foothold in Africa. Talha added: “I expect to gain a lot from participating here.” He further added: “We are looking to develop a good customer base and some good distributors. We also wish to increase our sales in the South African market as we are already present in many other African countries, such as Kenya, Tanzania, Nigeria and Ethiopia.
“This event is more than just platforms but a bridge to building relationships with distributors and customers who trust our products.”
He waxed lyrical about the local market, saying: “South Africa has such wonderful people. We want to work with them, help them and grow alongside them.” ACM is not just eyeing South Africa but they see it as a launch pad for further expansion into neighbouring regions like Zimbabwe.
While ACM Group is best known for its automotive batteries, Talha revealed that many South Africans were not yet familiar with the breadth of their offerings. “We produce over one million batteries monthly, and our portfolio is vast. It includes batteries for motorcycles, heavy machinery and even hospital equipment,” he said.
What is more, is that ACM is at the forefront of battery innovation, having recently introduced lithium batteries to its range. “Lithium batteries are a game-changer,” said Talha. “They are in demand worldwide, and South Africa is no exception. We see a growing interest here and are excited to meet that demand.”
Looking ahead, the ACM group of industries has high expectations for 2025 and beyond. Talha’s optimism is fuelled by months of research and global travel. “Over the past six months, I have been to exhibitions across continents as an exhibitor and as an observer. One common thing I have identified is that batteries are a universal need,” he said with a chuckle.
ACM’s vision is not limited to just meeting demand. They are focused on leading the charge in innovation. “The global battery market is evolving rapidly. Technology and IT are becoming critical factors, and we are ready to bring advanced solutions to the table,” Talha reflected.
For this leading LED battery manufacturer, this journey is not just about business but about representing Pakistan on the world stage. “We want to show the world that Pakistan is home to great companies, advanced technology and loyal customers,” Talha added. “We take pride in what we do and want others to see that too,” he concluded.
With a clear vision and an unwavering commitment to excellence, the ACM group of industries is ready to electrify the African market, one battery at a time.
