Hyundai Automotive South Africa is witnessing unprecedented consumer interest, with monthly vehicle finance applications reaching remarkable new heights. The Korean manufacturer has reported receiving over 10,000 new vehicle finance applications each month, representing a substantial 37% increase compared to the previous year.
Stanley Anderson, CEO of Hyundai Automotive South Africa, revealed these impressive figures whilst highlighting the brand's broad appeal across different market segments. "These numbers are more than just statistics as they represent empirical evidence of how deeply South Africans have connected with the Hyundai brand," Anderson explained.
The surge in applications complements Hyundai's consistent monthly sales performance of over 3,000 vehicles, demonstrating sustained market confidence in the brand. This consumer enthusiasm spans the entire Hyundai range, from affordable entry level models through to premium offerings, indicating the manufacturer's success in catering to diverse customer requirements.
The growing demand reflects Hyundai's strategic focus on innovation and localisation, ensuring their products are specifically tailored to suit South African driving conditions and consumer preferences. Anderson attributes this success to the brand's core values, stating: "Our vehicles continue to resonate with South Africans because we offer quality, reliability and value for money. These are the three things that matter deeply to our customers."
This exceptional performance positions Hyundai as one of the most sought-after automotive brands in the South African market, with the high volume of finance applications serving as a clear indicator of consumer confidence and brand loyalty.
