The collision repair industry just got a significant boost with PPG's September 8th launch of the PPG VELOCITY® refinish system. This comprehensive line of solventborne products represents a strategic response to the evolving needs of U.S. collision repair shops, where speed and quality must coexist in today's competitive marketplace.
Built for the Modern Body Shop
The VELOCITY system emerges at a time when collision centers face mounting pressure to deliver exceptional results while managing tighter turnaround times and cost constraints. PPG has engineered this system specifically to address these challenges, combining durable performance with streamlined application processes that can adapt to the fast-paced demands of contemporary repair environments.
"The PPG VELOCITY refinish system helps independent body shops work faster and more efficiently," explains Brian Osterried, PPG's collision product manager for Automotive Refinish. "It's built for busy shops that need to deliver reliable results at a great value, helping them grow their business while driving customer satisfaction."
Comprehensive Product Portfolio
The system's strength lies in its comprehensive approach to refinish needs. At its core, VELOCITY offers more than 70 advanced toners that include an impressive array of specialty finishes. The lineup features pearls, aluminums, and xirallics—the latter known for their distinctive high-impact crystal-effect pigments that create stunning visual depth and brilliance.
Supporting these toners is a carefully curated selection of five versatile clearcoats, headlined by the innovative PPG ONEVISIT™ clearcoat application. This particular advancement addresses one of the industry's most pressing concerns: booth cycle times. By enabling faster processing, the ONEVISIT system allows shops to increase throughput without compromising finish quality.
The system's foundation rests on a range of undercoats available in multiple gray shades, paired with fast-drying primers that accelerate the overall repair process. This thoughtful product architecture ensures technicians have the right tools for virtually any repair scenario, from minor touch-ups to complete vehicle refinishing.
Technology Meets Practicality
What sets VELOCITY apart is its balance of advanced technology and user-friendly application. The system integrates seamlessly with color-matching technology, including the PPG DIGIMATCH™ spectrophotometer, enabling technicians to achieve precise color matches while minimizing material waste—a crucial factor in maintaining profitability.
The application process itself has been designed with real-world shop conditions in mind. Straightforward mix ratios eliminate guesswork, while flexible application methods accommodate painters across all experience levels. This accessibility ensures that shops can maintain consistent quality regardless of staff turnover or varying skill levels.
Performance Without Compromise
Despite its focus on efficiency and value, VELOCITY doesn't sacrifice performance. The system delivers long-lasting gloss retention, strong adhesion properties, and robust resistance to harsh environmental conditions. These characteristics ensure that repairs maintain their appearance and integrity over time, protecting both the shop's reputation and customer satisfaction.
Equally important is the system's compliance with U.S. EPA National Rule volatile organic compounds (VOC) requirements, ensuring shops can use these products without regulatory concerns while meeting environmental standards.
Strategic Value Proposition
The VELOCITY system's pricing strategy addresses a critical market need: delivering exceptional performance without premium pricing. This approach enables shops to control costs while maintaining high-quality results, a balance that's essential for sustainable business growth in today's competitive landscape.
For collision centers looking to optimize their operations, VELOCITY represents more than just another product line—it's a comprehensive solution designed to enhance productivity, reduce complexity, and deliver consistent results. The system's emphasis on faster booth cycles, reduced material waste, and simplified application processes directly translates to improved bottom-line performance.
Looking Forward
PPG's launch of the VELOCITY system reflects the company's ongoing commitment to supporting collision centers in their quest for operational excellence. As the industry continues to evolve, products like VELOCITY that combine speed, quality, and value will likely become increasingly essential for shops seeking to thrive in an competitive marketplace.
For collision repair professionals interested in exploring how the VELOCITY system might enhance their operations, detailed information is available through PPG's dedicated VELOCITY website, where technical specifications, application guidelines, and support resources provide comprehensive guidance for implementation.
