The company’s shareholders have a combined 82 years in the automotive market, with first-hand knowledge of how the car-care category has evolved in South Africa over the past three decades. Its automotive range is sold under the Dakar brand, offering practical cleaning, protection and maintenance products designed for motorists, workshops, detailers and collision repair environments.
For collision repair businesses, product choice matters. A vehicle may arrive with road grime, faded surfaces, contaminated wheels or interior wear, and it often needs to leave looking cleaner, fresher and better protected. The Dakar range supports that process with products across exterior washing, polishing, interior care, wheel and tyre cleaning, engine maintenance and workshop use.
Exterior care starts with proper washing. Dakar offers Wash n Go Car Shampoo, a rich-foaming cleaner formulated to lift grease, grime and road dirt, and Premium Car Shampoo, a two-in-one shampoo with self-plating wax emulsion for cleaning and shine. The range highlights the importance of avoiding household detergents, which can strip protective wax layers, and instead using purpose-made shampoos to help preserve paintwork.
For finishing work, Dakar Diamond Gloss Car Detailing Polish is designed to clean, polish and protect paint surfaces. It uses wax technology, micro abrasives to help smooth paintwork, UV protection, a rust inhibitor and hydrophobic properties. This makes it a relevant option for improving gloss and presentation after repair, preparation or detailing work.
The Dakar interior selection includes Leather Protector and Dashboard Protector. The Leather Protector cleans, conditions, nourishes and helps protect leather surfaces from dulling and fading, while the Dashboard Protector is formulated for vinyl, rubber and plastic surfaces, offering cleaning, conditioning, fragrance and UV protection. These products are useful where a completed repair needs to be matched with a well-presented cabin.
Wheels and tyres are also covered through Dakar Xtreme Black Tyre Shine, a quick-drying foam that cleans, protects and delivers a wet-look finish. For workshop and maintenance use, the range includes Brake & Parts Cleaner, Carb & Throttle Body Cleaner, Petrol and Diesel Injector Cleaners, Engine Flush, Radiator Flush, Engine Cleaner, Anti-Freeze and Summer Coolant, and Liqui-Tool Multipurpose Spray.
From washing and polishing to interior presentation and workshop maintenance, the Dakar range gives collision repair professionals a broad selection of straightforward, practical products to help clean, protect and present vehicles with confidence.
